Advertising

The official logo of Abercrombie & Fitch is the moose. The company markets through its sensual photographs with a beach, architectural, or mountainous backdrop in grayscale. The marketing photographer is Bruce Weber, who is known for his sexual photography for Calvin Klein and Polo Ralph Lauren. Models and the photos pertaining to them were previewed seasonally on "A&F New Faces", a previous feature on the official website. After only featuring select photography, it was renamed "Photo Gallery." "A&F Casting" was introduced in place of "A&F New Faces" to advertise and to give information on being cast for marketing campaigns. The company only casts "brand reps" (store associates) for campaigns. They use especially good-looking models to attract young people to buy their clothes.